What is a banner

A banner is a graphic image on an Internet page that conveys basic information about the advertised product. This banner advertising of the site will be selected specifically for each user, depending on the interests that the Google system reads from the search engine, and not only. In addition to the usual standard-sized images, you can also see videos in Flash GIF or JPEG format that are linked to the customer site using a hyperlink. Many have already had enough of this type of advertising, because it imposes itself too aggressively. One has only to remember the banners with large text that haunt you from the very top of the page when you need to concentrate on the content of an article or website. This obsession can often irritate users, which can be both a minus and a plus (after all, they will definitely notice advertising). Now banners with ads without words, although they are gradually fading into the background, but they are still quite effective. The visibility and effectiveness of the banner is evaluated and depends on several factors, such as the size and quality of the image design. But the real benefits of banners are calculated differently. There are two indicators for this.
Impressions are how many people just received your advertising banner on their monitor screen, while clicks are an indicator of active transitions to the site by hyperlink from the banner. There is one drawback here that cannot be taken into account in statistics — this is the number of random transitions and really interested users. Since an advertising banner on the Internet can often appear suddenly in the middle of the screen after loading a site, some of the statistics will go to those who simply do not pay attention, and, continuing to surf, will click on the advertisement. There is also a percentage indicator — click through ratio or CTR, which is calculated as the percentage of active clicks from the total number of impressions.

Where can I order such an advertisement?

To promote your own banner advertising, you will need a banner exchange service. Such sites help the owners of advertising to find a platform where you can promote your product. Roughly speaking, it works like mutual advertising, in which a person receives as many impressions of his banners as he showed others. Accordingly, the more advanced the site, the more displays of other people’s banners will be on it. This means that the advertising of the site itself will work more successfully on other platforms. At the same time, the owners of banner exchange services for the services of the holding remove about 10-15% of impressions for themselves. Thus, with 1000 impressions of other people’s banners, it turns out 850-900 impressions of their own and 100-150 receive banner exchange networks. Such interactions form a clear mechanism for exponential growth in the number of ads. There are other ways to promote banners. For example, purposeful purchase of impressions will make it possible to exclude the appearance of someone else’s advertising on the site, making it more independent. But for this you can unfasten a good amount. There are also cases when webmasters simply exchange banners on their websites by agreement, without using other people’s hosting services.

Networks and their subsections

In banner networks, up to 80 million advertisements are scrolled per day. This was the peak, for example, in the Russian Linkexchange network before it was closed in 2016. In order to avoid chaos, separate sections are created that help regulate the flows. Over the decades of using banners on the Internet, the sections had to be divided into topics. AdButton specialists have prepared a selection of the most relevant networks. For more accurate targeting of the Ukrainian audience, it is better to use domestic resources. Among the Ukrainian banner exchange networks , there are two in the top — BigBN and the Ukrainian Banner Network . It originated from the notorious BigMir search engine. They position themselves as an elite club for professional resources from all over the CIS. Only about 2000 sites passed their strict rite of passage, which were then divided into subcategories, each of which has clear requirements. The commission is 10 percent of impressions.

Other options

These two banner networks are the most solid and massive on the market, but there are other interesting smaller options. For example, Master Banner Network is extremely responsible about the work of its service, and it is not surprising, because serious Internet portals, mass media, websites of government agencies, electronic stores and catalogs cooperate with them. And the commission is tolerable, only 7 percent of the impressions.

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